In the world of property, a single bold idea can change everything - speeding up transactions, simplifying processes, easing stress for agents, buyers, sellers, and investors alike.
And yet, for so many of the brilliant minds creating these innovations, getting noticed feels like shouting into the void.
Start-up founders pour their heart, soul, savings - and years of grit - into solutions that could genuinely make the property world better for everyone. But instead of excitement, they're often met with silence.
New innovation fatigue is real: the industry has been burned by too many "game changers" that didn't deliver.
Scepticism is at an all-time high. And the result? Amazing ideas stay stuck in the shadows.
Even the traditional paths for raising awareness - social media, trade shows, industry press - often lead nowhere. Founders share post after post, attend every event, and reach out to every journalist they can find... only to end up with a handful of likes and maybe a polite "thanks, but no thanks" - if they're lucky!
Meanwhile, the very people who need these innovations - agents, solicitors, brokers, buyers and sellers - often stay frustrated as the same old problems apparently remain unsolved, not realising the answers they're subconsciously looking for already exist.
Here's the hard truth:
- The property industry moves slowly.
- Change is perceived as uncomfortable rather than exciting.
- And industry gatekeepers don't always welcome newcomers - especially those shaking up the status quo.
If you've felt invisible despite building something powerful, you're not alone. But here's the good news: that can change - and it starts now.
Why Traditional Industry News Stays Quiet - and Why It's Not Your Fault
You'd think property news outlets would be keen to shout about the next big thing. After all, anything that speeds up a mortgage, makes legal work faster, easier and more profitable or improves the process of renting a home should be front-page material.
But often, it's not.
Unless you have deep pockets to pay for ads or sponsored content, traditional media tends to stick with safe bets - big names, big brands, and familiar headlines.
And here's the dark truth almost no-one wants to talk about - there's even a quiet fear: many insiders don't want to disrupt the big players – because they're the ones who fund their advertising. There are some journalists who will post articles on new innovations, but they tend to be the ones they know will trigger reactions, and get loads of eyeballs and comments.
And when a new start-up does finally break through? The peanut gallery is waiting. Brutal online comments, nit-picking, public takedowns and personal insults - it's a lot. Especially when you're still in your early, messy, courageous stages of building something magical or disruptive.
No wonder many founders quietly retreat before their idea ever gets the chance it deserves.
Real Startups, Real Struggles
Look, this isn't a wild theory. It's happening every day:
- A UK start-up offering time-saving tools for estate agents saw their posts buried under memes and noise.
- Housemates, aiming to simplify student housing, faced an uphill battle convincing traditional landlords.
- PlanningHub, with powerful AI-driven development insights, found early support - but couldn't easily crack the mainstream.
The pattern is clear: great ideas are out there - but the system isn't built to help them thrive.
Introducing WiggyWam Launchpad: A New Way Forward
Here's where Launchpad was borne to help change the game - forever. It's a launchpad literally - designed to lift property innovators out of the shadows and put them firmly into the spotlight.
A unique combination of crowdfunding, community support, and multi-media exposure, all built inside WiggyWam's growing property ecosystem. Here's what Launchpad gives bold founder like you:
- Donation & rewards based crowdfunding: raise early funds to support your fledgling dream while building a loyal base of early adopters and testers who want to support you, not undermine you.
- Guaranteed media coverage: every start-up gets feature articles shared to a huge audience and mailing list of property professional - not just those with big budgets.
- Multi-media exposure: videos, podcasts, and creative storytelling help bring your idea to life.
- Real community: not just backers, but mentors, partners, collaborators.
- Visibility to investors: connect with people actively looking to support the next big thing.
- No gatekeeping. No "pay-to-play" barriers. No invisible walls.
Just a level playing field where your idea can be seen, heard, and backed.
Why Launchpad Beats Global Platforms
Sure, you could jump on established platforms like Kickstarter. But take a look for yourself. In a sea of gadgets, games, and comic books, your property innovation risks getting totally lost. In fact, last time we looked, it took us a looooonng time to find anything remotely connected to the UK property market.
Launchpad, by stark contrast, is focused 100% on the UK property market - meaning:
- You reach the right audience: estate agents, conveyancers, brokers, investors, trades, other property professionals, buyers and sellers.
- You stay visible: no drowning in thousands of unrelated projects.
- You get feedback that actually helps you grow.
- You work inside a system tuned to UK-specific regulations and market needs.
- It's niche for a reason - because niche gets you noticed.
Why Backers Should Get Excited Too
Supporting Launchpad projects isn't just a nice thing to do - it can make smart business sense:
- Prime ad opportunities: for example, lock in 12 months of ad space on a platform that could explode.
- Discounted early bird deals: access revolutionary tools, often at a discounted price, that could put you light years ahead of your competition before the rest of the market catches on (and who end up paying more!).
- Affiliate income: some start-ups will even let backers earn commissions for referring new business to them which could give you a substantial additional income stream.
- VIP access: beta test new platforms, get early onboarding, or score first-in-line perks.
You see, backing is not investing in the traditional sense (as you're not getting equity in the company), but it could still give you serious advantages - huge savings, better positioning, and even passive income opportunities. What's not to like?
The Future Starts Here - And We Want You In It
The truth is, we don't need more industry red tape, closed boardroom doors, or tired and dusty industry norms led by those who should have hung up their boots years ago.
We need fresh ideas, the excitement of renewed energy, and brave entrepreneurs who refuse to be silenced and who want to deliver the long-overdue change the property market really needs.
If you're a founder building something the property world desperately needs - or if you're someone who believes in backing innovation and shaping the future - Launchpad is for you.
Note: If you are not looking to raise funds, you can still use WiggyWam to promote your venture with Launchpad Spotlight articles, videos and more.
Enter your details below, and we'll personally let you know when Launchpad fully lifts off.
Because the future of UK property isn't going to build itself.
It needs pioneers. It needs backers. It needs you to leave your legacy via Launchpad.
View the WiggyWam Launchpad Terms & Conditions
If you know a business that would benefit from more exposure, or would be interested in donation and rewards based funding, please share this article with them.