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Beyond The Logo - The Brand Within To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively "hide in plain sight." |
Hustle Harder – Hustle Smarter.
Hustle Harder - Hustle Smarter. Not the title of some publication by an estate agency training guru....
Starting With Lead Generation Leads To Failure.
Starting with lead generation leads to failure. People tell me No - What do I say? People will tell ...
The Attention-Seeking Realtor.
The attention-seeking realtor. You're a realtor. You simply must have everyone's attention. From the...
Twenty Seven Words To Make The World.
"People will do anything for those who encourage their dreams, justify their failures, allay their f...
One Thing That Agents Need Help With …
One thing that agents need help with ...? Back to basics. Top Performer Qualities. Four stage ...
If You Believe in Only One Thing…
If you believe in only one thing... Believe in this: Personal Brand will be the only measure of your...
Default Dead Estate Agency.
Default Dead Estate Agency. Default dead, an expression coined by Y Combinator, Co-Founder, Paul Gra...
If You Want Better, Try This.
If you want better, try this. What you want and what you need, of course, they're two very different...
When There’s No Second Choice.
When there's no second choice. Like any industry, the range of existential awareness among estate ag...
Lose The Attitude, Guys.
Lose the attitude, guys. Sales Truth by Mike Weinberg on The Marketing Book Podcast. Together with B...
Ready For Your Close-Up?
Ready for your close-up? Then, action! We've all seen them on film and T.V. The close-up. Film direc...
In Praise of The Ordinary Realtor.
In praise of the ordinary realtor. Success. Doesn't always make us happy. Setting those goals and hu...
Blow The Whistle.
Blow the whistle. On finite estate agency practices. Specifically, competing with other agents. Beca...
To Live Outside The Law, You Must Be Honest.
To live outside the law, you must be honest - Bob Dylan Of course, plenty of people, who aren't hone...
What Estate Agents Can Learn From Oprah?
What can estate agents learn from Oprah? "I'm an estate agent, not a media celebrity. What can we le...
If You Can Guess The Third.
If you can guess the third. Penn Jillette, on the Tim Ferris podcast, discussing his friend and inve...
Don’t Confuse Reputation with Personal Brand.
Don't confuse reputation with personal brand. "What's all this personal brand b****cks in estate age...
Manipulation – It’s The Name Of the Game.
Manipulation - it's the name of the game. Don't try to deny it. Embrace it. Be proud of it. Let vend...
A Story A Day Changes Little Lives.
A Story a day changes little lives. An article by author Michael Morpungo in The Sunday Times last w...
Move In A Little Closer Baby.
"Move in a little closer, baby. You've got to keep me closer, baby. Come in a little closer, baby. T...
Words On Paper And From Out Of Your Mouth.
Words on paper and from out of your mouth. Some sooth, others rupture. They all frame your Personal ...
Be Certain – If You Want To Make An Impact.
Be certain - If You Want To Make An Impact. The one danger with estate agency that erodes vendor co...
Emotional Blackmail – Just in Case.
Emotional blackmail - just in case. Just in case the agent wasn't moved by the siren voices of the K...
The First Thing We Look For in Estate Agents.
The First Thing We look For in Estate Agents. "it's the first thing I look for in you and the last t...
Estate Agents Don’t Need A Personal Brand, If…
Estate Agents Don't Need A Personal Brand, If... ...they want to fit in, rather than stand out. To b...
Personal Brand Isn’t This.
Personal Brand Isn't This. This? The podcast episode from Micheal Moore, featuring Robert De Niro. A...
State And Prove Your Worth.
State and prove your worth. That's seems the only requirement, these days, for estate agents and rea...
Zero-To-Sixty The Thing We All Try To Do.
"Zero-to-sixty. The thing we all try to do - in books, in art, in music, which is, by the end of pag...
The Impertinences of an Egocentric Lightweight
The Impertinences of an egocentric lightweight. Here's a good one. "Estate agents are lazy." A self-...
Narrow The Gaze From A Wide Vista…
Narrow the gaze from a wide vista...to the distance between our eyes. There's a common fallacy aroun...