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Beyond The Logo - The Brand Within To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to effectively "hide in plain sight." |
Everything We Need To Know.
Everything We Need To Know. How to choose an estate agency - on the face of it, a complex question t...
What’s The Compelling Message?
What's The Compelling Message? Your estate agency does have one, doesn't it? Let's see. A trawl arou...
Arrogant – Takes One To Know One.
Arrogant - Takes One To Know One. My core values of Curiosity, Kindness, Integrity, Candour and Cong...
Property Expert.
Property Expert. That don't impress me much. I've known a few guys who thought they were pretty smar...
Matters Of Life And Death.
Matters Of Life And Death. "Long life is not necessarily a good thing. Perhaps we should not seek it...
“In Your Moments of Decision”
"In Your Moments of Decision, your destiny is shaped" - Tony Robbins. It is something that I have al...
“Nobody Gets 100%, Chris.”
"Nobody gets 100%, Chris." A response from a good friend and client to my suggestion that if #estate...
Don’t Think Twice – It’s Alright.
Don't think Twice - It's Alright. The legendary singer/songwriter that is Bob Dylan and a closing li...
Don’t Think Twice – It’s Alright.
Don't think Twice - It's Alright. The legendary singer/songwriter that is Bob Dylan and a closing li...
Goal Setting & Expectation.
Goal Setting & Expectation. Every business person should know by now the received wisdom of setting ...
How Might You Make Me Feel?
Here's your big opportunity - someone that doesn't know you but might, just might, be in n...
The Secret To Personal Brand.
Whether it's love at first sight, or something that grows over time, when we know more abo...
Who Are You? Someone With Low Self-Esteem?
Who are you? Someone with low self-esteem? "Nobody cares about you, or your #estateagency....
How Might You Make Me Feel?
How Might You Make Me Feel? Here's your big opportunity - someone that doesn't know you but might, j...
The Secret To Personal Brand.
The Secret To Personal Brand. Whether it's love at first sight, or something that grows over time, w...
Engagement At The Altar.
Two strangers hoping that they find affinity. Hoping that the 'marriage' lasts longer than...
Who Are You? Someone With Low Self-Esteem?
Who are you? Someone with low self-esteem? "Nobody cares about you, or your #estateagency." is perha...
Engagement At The Altar.
Engagement At The Altar. Two strangers hoping that they find affinity. Hoping that the 'marriage' la...
Avoid The Goldilocks Trap.
Received wisdom for homeowners looking to instruct an estate agency/realtor is to invite t...
Remarkable – How Brave Are You?
Remarkable - How Brave Are You? Hi, I'm Chris. I have a quick question for you. How brave are you? B...
Easy Choices – A Conveyancing Can Of Worms.
There's me thinking that estate agency has enough problems of its own - conveyancing is in...
Avoid The Goldilocks Trap.
Avoid The Goldilocks Trap. Received wisdom for homeowners looking to instruct an estate agency/realt...
Facebook – A Point Of No Return.
My third ever blog, August 2018, was headed "Facebook - An Omnipotent & Devious Priest...
You’ve-Got-To-Get-Yourself-Together
"You've-got-to-get-yourself-together. You're stuck in a moment and now you can't get...
The Balance Of Power For Estate Agency.
The Balance of Power for Estate Agency - where it should be weighted?Enter heading here......
We’re Not On Comparison Sites.
The strapline for Direct Line Insurance, probably the most recognised UK Insurance brand. ...
Once You Have Heard Their Story.
"Once you have heard their story, there isn't anyone you couldn't love." - Mary Lou Kownacki. Good ...
Facebook – A Point Of No Return.
Facebook - A Point of No Return. My third ever blog, August 2018, was headed "Facebook - An Omnipote...
We’re Not On Comparison Sites.
We're Not On Comparison Sites. The strapline for Direct Line Insurance, probably the most recognised...
Hero, Villain and Guide.
"The Home-Seller is the Hero" headlined a Facebook post by the Sage of Grantham, aka my go...