The Mask Trap
The Mask Trap — Part 1 of 5 Start With Who. Why real estate agents become strangers to themselves. W...
The Blind Date Economy.
I used to think lead generation was a marketing problem. It isn't. It's a honesty problem wearing a ...
The Bank Changed... But What About Your Mortgage?
One of the biggest stories in banking this month has been the announcement that the Halifax brand wi...
Trust is Not a Skill. It's a Decision.
Every industry that sells you competence is quietly selling you a lie: that if you just get good eno...
The Wisdom In The Room: Passing The Torch
One of the great joys of IPSA Kind Of Magic over the last few years has been having the opportunity ...
Are You Still Playing Small?
The Brand Within Well? Are You? Playing small does not serve the world. Who are you not to be great?...
Educating Tom - The Right Words.
I've been transferring blogs from an old website, written five years ago, to The Brand Within websit...
Property Matters: The High Price of Overpricing
For this week's Property Matters, Gareth Wax and Hamish McLay will be joined by Rowan Waller to ask ...
The One Domino.
The Brand Within — Part 3 of 3 There is exactly one thing that fixes the Veracity Index problem, and...
The Cost of the Performance.
The Brand Within — Part 2 of 3 Selling anything where trust is missing is inefficient. Not immoral f...
The Carnie and the Candidate.
The Brand Within — Part 1 of 3 Estate agents and politicians sit at the bottom of the Veracity Index...
Mind The Gap.
Part Five: The Coach's Business Model Needs the Gap Open. Tom Ferry, Tom Panos, Ricky Carruth. Diffe...
Mind The Gap.
Part four: The Bill the Agent Actually Pays. An estateagent operating inside the gap doesn't get to ...
Mind The Gap.
Part Three: The Agent Can't See it, But the Client Feels it. The agent walks out of the listing pres...
Mind The Gap
Part two: nobody profits from closing it. If the gap is that obvious, why does it survive contact wi...
The Hillsborough Law Has Arrived
For years, campaigners have called for greater accountability from public authorities. Following tra...
Mind The Gap
Part one of a series watching what agents do, not what they say they do. Ask any agent what they're ...
The Five BS Rules of Real Estate.
Coaching, conformity, and the quiet agreement to disappear Somebody smart once wrote down the rules ...
What If Everything They Told You Was.....Wrong
The coaching industry didn't fail real estate agents by accident. It failed them by design. The Seve...
Making Tax Digital - Or Making Life Harder?
For many landlords, the words Making Tax Digital have already become synonymous with change. Digital...