Mind The Gap.
Part Three: The Agent Can't See it, But the Client Feels it. The agent walks out of the listing pres...
Mind The Gap
Part two: nobody profits from closing it. If the gap is that obvious, why does it survive contact wi...
The Hillsborough Law Has Arrived
For years, campaigners have called for greater accountability from public authorities. Following tra...
Mind The Gap
Part one of a series watching what agents do, not what they say they do. Ask any agent what they're ...
The Five BS Rules of Real Estate.
Coaching, conformity, and the quiet agreement to disappear Somebody smart once wrote down the rules ...
What If Everything They Told You Was.....Wrong
The coaching industry didn't fail real estate agents by accident. It failed them by design. The Seve...
Making Tax Digital - Or Making Life Harder?
For many landlords, the words Making Tax Digital have already become synonymous with change. Digital...
The Soft Shell Window
A lobster grows by outgrowing its own shell. The shell that kept it safe becomes a cage. So it does ...
The Cage of The Three C's
C O M P E T I T I O N . C O M P A R I S O N . C O N F O R M I T Y . Nobody puts "trapped" on their v...
A New Era For Search Professionals
Every now and then, our industry reaches a point where you can almost feel the direction beginning t...
Why Trusted Agents Don't Just Survive -
— They Thrive. Everyone in this market is telling the same story right now. Dire. Crushing. Pick you...
Property Matters: Are Council Tenants Being Left Behind?
This week on Property Matters, Gareth Wax and Hamish McLay will be joined by Tiffany Fairbrother to ...
Red Pill, Blue Pill.
Part Three of Three On the two beliefs the comparison economy needs an agent to hold, and what's act...
The Playbook That Was Never Written for You
Part One of Three On why modeling the top producer doesn't work — and why the industry needs you to ...
The Belief They Need You To Keep.
Part Two of Three On the method sold as the fix, and the business model that depends on it never qui...
The Obstructed and Unobstructed View
- of Real Estate I use the word intently, not accidentally, which is a very fancy way of saying I sa...
What's Left When The Value Runs Out.
Why "Value" Is the Dead End — Part Five of Five If you missed Parts 1-4, the links are below: Part 1...
Nobody Refers A Spreadsheet
Why "Value" Is the Dead End — Part Four of Five Ask a past client why they'd send a friend your way....
The Half-Life of a Discount.
Why "Value" Is the Dead End — Part Three of Five If you missed Parts 1 & 2, here's the link: Par...
Your CMA Is Not a Personality.
Why "Value" Is the Dead End — Part Two of Five If you missed Part One, here's the link: https://theb...